KAM WHAN 

Design Thinking and inquiry | 2015


A Thai dessert packaging design solution 

WIth aim to bring contemporary glimpse to Thai traditional dessert and take it  to another level through rebranding and redesigning theme and packaging of various Thai deserts which served in airports, While still keep its uniqueness, taste, form, and quality. 

The idea started with “Why tokyo banana become a thing aren’t thai dessert?”  Therefore, we started to explore the products selling in Suvarnabhumi Airport.

  and analysing the pros and cons of the categories of Thai dessert and its different form of packaging sold in the airport. 


 By also collecting a survey from 100 Chulalongkorn University students about Thai dessert’s identity and quality.

summarized the problems from survey..... 



 
(Click the picture above to explore deeper research)



Solution

The Bloom of Bangkok
(คำหวาน)