The design strategy is to fulfill the ideal life for the specific type of residential with
Casual-Luxury style. The Development shifts up the resident programs throughout answering
the questions of living which goes beyond ordinary life around Ploenchit by additional common
space including fine dining, restaurant, and bar. The space concept is to be fit with city people
lifestyle within technological society and the ecological environment.


             
                                                                                                                                                     Site Location


Why do we want to do Mixed Use?


Situated on Wireless Road close to Ploenchit Intersection, The plot was well-known for peaceful embassies and the greenery near Lumpini Park. It was surrounded by many high-end and luxury residential complexes. We aims to create the Mixed-Use Development in order to maximize the function of the plot from the original old-fashioned low-rise apartment and restaurant. The development will creating new casual-luxury lifestyle for surrounding. The Community Mall will provide variety of retail shops and alternative way to enjoy the environment, providing new activities in the suburb. The combination of Condominium will provide the new location for urban living experience in the heart of Bangkok. Along with the new concept Luxury Hotel will target to compete with existing hotels on the surrounding by its casual-luxury concept.


   


    




Assumption Made for Analysis


For overall investment, we kicked off the project by loaning money from the bank approximately 8,350 MB including 0.05 interest rate with 10 terms installments. With the total land development cost around 7,340 MB. During the first year segment, we proved a high performance on gaining huge popularities within the market comparing to competitors among this area. The number on investing retails, hotel’s occupancy rate, and salable number of residential sectors tend to increase constantly during 10 years period that the loan issue from first year could not hurt our overall turnover.

In the 5th year, despite the fact that we have to pay about 437 MB yearly expense including service, maintenance, and operation cost, and while our occupancy rates of hotel begin to decrease from 0.7 to 0.5%, our overall growth still situated in good position and earned 2,800MB gross profit in the end of 10 years according to our good service and location.

In the end, all the performances during these 10 years could demonstrate our project’s successfulness.